Worthwhile Reading
May 15, 2008 by Roland Reinhart
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read.
- Racial Groups Consume Traditional Media Differently — Good reminder. Includes stats/charts. “Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption patterns also vary.”
- Eight Keyword Research Mistakes That Are Costing You Money
- Multiple Online Personas: The Choice of a New Generation
- Announcements:
Comcast to acquire Plaxo.com
CBS to acquire CNet
I hope you find this useful. Please feel free to send me links to relevant articles.
Have a great week!
-Roland
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