Comments on: Use Twitter, Tumblr and Jaiku To Build Your Personal Brand http://www.hatesomethingchangesomething.com/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/ Ideas to be successful in business. Fri, 06 Aug 2010 08:56:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: youtube http://www.hatesomethingchangesomething.com/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/comment-page-1/#comment-43 youtube Wed, 13 Feb 2008 16:59:25 +0000 http://www.newmediasandbox.com/2007/05/18/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/#comment-43 As a user, effective posts that gain my loyalty would need to inform me, educate me and leaving me with a sense that the poster is a subject matter expert. As a user, effective posts that gain my loyalty would need to inform me, educate me and leaving me with a sense that the poster is a subject matter expert.

]]> By: Roland http://www.hatesomethingchangesomething.com/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/comment-page-1/#comment-42 Roland Mon, 21 May 2007 15:05:22 +0000 http://www.newmediasandbox.com/2007/05/18/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/#comment-42 Thanks, Neil. I appreciate the feedback. I see what you are saying about the channels. Based on my brief observation, the examples seem to fall into two types: 1. Contain shared posts by limited number of personalities/subject matter experts (i.e. Eurovision, Cnet Buzz Out Loud). Pros: Creates a more intimate relationship with the fans and personalities. Allows the hosts to divide the publishing responsibilities. Cons: Requires effort on behalf of the hosts to maintain frequent and substantial communication. 2. Open to mass community of like-minded individuals posting on a shared interest (i.e. TWiT fans, SecondLife). Pros: Self-managed by rabid followers/fans. Cons: No moderation or control. In either case, a brand needs to post messages of perceived value. I generally don't believe users get value from reading about when someone is going out to lunch. As a user, effective posts that gain my loyalty would need to inform me, educate me and leaving me with a sense that the poster is a subject matter expert. What do you think? -Roland Thanks, Neil. I appreciate the feedback. I see what you are saying about the channels. Based on my brief observation, the examples seem to fall into two types:

1. Contain shared posts by limited number of personalities/subject matter experts (i.e. Eurovision, Cnet Buzz Out Loud).
Pros: Creates a more intimate relationship with the fans and personalities. Allows the hosts to divide the publishing responsibilities.
Cons: Requires effort on behalf of the hosts to maintain frequent and substantial communication.

2. Open to mass community of like-minded individuals posting on a shared interest (i.e. TWiT fans, SecondLife).
Pros: Self-managed by rabid followers/fans.
Cons: No moderation or control.

In either case, a brand needs to post messages of perceived value. I generally don’t believe users get value from reading about when someone is going out to lunch.

As a user, effective posts that gain my loyalty would need to inform me, educate me and leaving me with a sense that the poster is a subject matter expert.

What do you think?
-Roland

]]> By: Neil Vineberg http://www.hatesomethingchangesomething.com/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/comment-page-1/#comment-41 Neil Vineberg Sat, 19 May 2007 12:01:04 +0000 http://www.newmediasandbox.com/2007/05/18/use-twitter-tumblr-and-jaiku-to-build-your-personal-brand/#comment-41 Roland, nice post. You should explore the branding applications for Jaiku Channels. If you visit there, you will see CHANNELS and the Eurovision channel, in particular. Can Jaiku CHANNELS be used to create brand loyalty and interact with customers in new ways? I work with Jaiku in the USA and would enjoy hearing your thinking in this area. Roland, nice post. You should explore the branding applications for Jaiku Channels. If you visit there, you will see CHANNELS and the Eurovision channel, in particular. Can Jaiku CHANNELS be used to create brand loyalty and interact with customers in new ways? I work with Jaiku in the USA and would enjoy hearing your thinking in this area.

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