Content Producers: Respect Your Audience
August 6, 2008 by Roland Reinhart · Comments Off
As a content producer, you will quickly learn to respect your audience in terms of what content you publish, the quality and tactics for consumption. Read more
Podcamp NYC Session- Securing a sponsor in the New Media Space
May 3, 2008 by Roland Reinhart · Comments Off
Podcast: Play in new window | Download (38.6MB)
Podcamp NYC
April 25, 2008
Securing a sponsor in the New Media Space
Listen to this podcast:
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Podcamp NYC Session- Communicating with Your Audience
May 3, 2008 by Roland Reinhart · 1 Comment
Podcast: Play in new window | Download (35.5MB)
Podcamp NYC
April 25, 2008
Communicating with Your Audience
Building community around your podcast
Listen to this podcast:
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Podcamp NYC Session- Straddling the Technical-Editorial Line
May 3, 2008 by Roland Reinhart · 2 Comments
Podcast: Play in new window | Download (38.6MB)
Podcamp NYC
April 25, 2008
Straddling the Technical-Editorial Line
Listen to this podcast:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tutorial: How to Subscribe to a Podcast
December 31, 2007 by Roland Reinhart · Comments Off
Podcasts are a wonderful source of education and entertainment. Generally speaking, ordinary people like you and me decide that they have something to share and publish it online for others to enjoy. Community participation is what motivates podcasters to continue to publish content on niche topics. Read more
Find a Need. Fill a Need.
December 17, 2007 by Roland Reinhart · 1 Comment
I’m a fan of the crackling fireplace. When I was younger, the local New York television station (Ch 11) would play a 24-hour Yule Log with holiday music. When the station phased that out, I got a crackling fire VCR tape. Read more
Carefully Choose Clients For Your Podcasting Effort
May 7, 2007 by Roland Reinhart · Comments Off
While listening to episode 36 of Podcasting Today, I heard a few good pieces of advice by Rob Walch of Podcast411.com.
The topic was dealing with stubborn clients and how to make a positive arguement for releasing interviews in podcast form rather than on radio. Radio interviews essentially dissappear the moment after being broadcast. However, consumers can find your podcast for years to come.
Also, to make interview(s) with the brand more genuine, avoid sales and marketing folks. While they may know the lingo, they tend to always be in sales mode and the conversation may sound less genuine.
Instead, reach out to interview the CEO, CTO or Product Manager. These people:
- have greater vision of industry
- understand the competitive landscape
- are familiar with the niche trying to be filled, and
- possess in-depth knowledge of the product or service.
