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Content Producers: Respect Your Audience

FrustrationAs a content producer, you will quickly learn to respect your audience in terms of what content you publish, the quality and tactics for consumption. Read more

Podcamp NYC Session- Securing a sponsor in the New Media Space

Podcamp NYC
April 25, 2008
Securing a sponsor in the New Media Space

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Podcamp NYC Session- Communicating with Your Audience

Podcamp NYC
April 25, 2008
Communicating with Your Audience
Building community around your podcast

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Podcamp NYC Session- Straddling the Technical-Editorial Line

Podcamp NYC
April 25, 2008
Straddling the Technical-Editorial Line

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Tutorial: How to Subscribe to a Podcast

Podcasts are a wonderful source of education and entertainment. Generally speaking, ordinary people like you and me decide that they have something to share and publish it online for others to enjoy. Community participation is what motivates podcasters to continue to publish content on niche topics. Read more

Find a Need. Fill a Need.

I’m a fan of the crackling fireplace. When I was younger, the local New York television station (Ch 11) would play a 24-hour Yule Log with holiday music. When the station phased that out, I got a crackling fire VCR tape. Read more

Carefully Choose Clients For Your Podcasting Effort

While listening to episode 36 of Podcasting Today, I heard a few good pieces of advice by Rob Walch of Podcast411.com.

The topic was dealing with stubborn clients and how to make a positive arguement for releasing interviews in podcast form rather than on radio. Radio interviews essentially dissappear the moment after being broadcast. However, consumers can find your podcast for years to come.

Also, to make interview(s) with the brand more genuine, avoid sales and marketing folks. While they may know the lingo, they tend to always be in sales mode and the conversation may sound less genuine.

Instead, reach out to interview the CEO, CTO or Product Manager. These people:

  • have greater vision of industry
  • understand the competitive landscape
  • are familiar with the niche trying to be filled, and
  • possess in-depth knowledge of the product or service.

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