• Man’s ‘pants’ password is changed — Interesting issue. If your customer refers to your brand in a disparaging way, do you have the ‘right’ to make unauthorized changes to the customer’s account? I’d say no.
• AMC Asks Twitter to Remove ‘Mad Men’ Accounts — Over the past month I started getting followed on Twitter by Don Draper, Joan Holloway, Peggy Olson and other characters from the great AMC show Mad Men. I explored their profiles, they were having fun banter between them. Seems that AMC didn’t take kindly to fans of the show posing as characters. Sure lawyers must always advise that you protect your copyrights. But putting your foot down on fans leads to damaging your valuable relationship with them.

Brands must proactively recognize the long term harm of their actions. A disagreement with a single person can easily become a PR headache.

There’s a definite message in these examples.

• Do you have a specific policy in place to handle interactions with customers and fans? If so, does your staff/vendors know the course of action to take?
• Decide clearly on what is acceptable use versus infringement.
• Embrace fans who want to promote your message.
• Open dialogue with customers who have are expressing negative opinions.

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Are Your Staff Committed, Compliant Or Just Plain Pissed Off?
• Marketing Society Ponders 50 Most Influential Brands
• There’s No Shortcut for Link Building: A Case for Relationship Building

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Viral Marketing Insights From WillItBlend.com
• Smartphones Account For 60% Of Traffic To Mobile Sites
• Stickam Top Online Video Site For Teens: Nielsen
• Some Facebook Applications Thrive, Others Flop
• Announcements:
  Apple ignores consumers and renegotiates second generation iPhone exclusively tied to AT&T in U.S.

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Racial Groups Consume Traditional Media Differently — Good reminder. Includes stats/charts. “Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption patterns also vary.”
• Eight Keyword Research Mistakes That Are Costing You Money
• Multiple Online Personas: The Choice of a New Generation
• Announcements:
  Comcast to acquire Plaxo.com
  CBS to acquire CNet

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Work.com’s Newsletter about Google Applications and Services — The folks at work.com published several good introductions to get you familiar with Google Docs, Gmail for business, Google Local Business and more.
• Mobile Marketing Association (MMA) Issues Mobile Web Banner, Text Message Guidelines — And here are the guidelines (PDF).
• Top 10 Boomer Myths: Separating Fact from Fiction
• How-To: 10 Tips for Launching a Solid Podcast

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Amazing Ad Recall Rates from Podcasts, Online Video Shows
• Younger people get into mobile banking
• Guide to Marketing for Professionals – decent advice for solo business owners

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• How to Sell to Seniors Online
• Great Examples of Corporate Twitter Use
• Guide to Producing Your Own Electronic Newsletter
• Blockbuster Sued For Participating In Facebook’s Beacon Program — This article is a good reminder to think carefully about liability issues when experimenting with technologies and media buying. The original core issue the public was outraged about had to do with companies like Facebook have shared purchase behavior information without the user’s permission. In addition, a law specifically about movie rental information privacy protection may now hold Blockbuster accountable for participating.
• Rules Of Engagement: Time Spent And New Metrics

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

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• Digital Radio Platforms More Popular, 33MM Listen to Online Radio Weekly
• Online Radio Reaches 33MM a Week, Listeners Tend to Be Social Networkers
• Americans More Comfortable with Kids’ Social Networking, Chat Room Use

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

No related posts.

• 10 Things I’ve Learned About Podcasting
• Virtual World Users To Marketers: It’s The Activities, Stupid
• 20 Resources For Google Analytics
• 12 Ways a Blog Can Benefit Your Business
• 10 Ways to Help Your Visitors Trust You
• A Simple Reminder of Why Alexa is Useless
• 8 Factors to Cover in a Competitive Analysis
• Coupons, Discounts Drive Consumer Spending During Recession

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

No related posts.

• YouTube Now Offering Video Statistics
• Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
• Avoiding SEO Brain Freeze Part One – Hunting For Keyword Phrases
• How-To: 13 Tips for Effective Email Marketing
• Email Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’ — Definitely check this out. It supports the arguments about recognition, relevance and frequency being critical in your relationship with consumers you send messages to.

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland

No related posts.