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Social Media Mayhem

I’ve become addicted to microblogging. It just happened and I have no regrets. Technology is supposed to make life easier, but at times it can make your head spin. As I consider the personas I maintain online, and the varied content I publish, it becomes more important to look for methods to create efficiencies.

Let’s see…

Asymetrical ChaosI microblog most using Twitter. But now I’m seriously considering to primarily post to Pownce instead.

Thanks to a tip from Vinny, I now use TwitterFeed in order to post on Pownce and have it update Twitter.

Twitter in turn shows up in the RSS feed for Jaiku along with RSS feeds from the various blogs I publish, plus my Flickr photos and YouTube videos. (I love Jaiku, but my circle of colleagues just isn’t there.)

I also have LinkedIn, Facebook, MySpace, MyBlogLog, Technorati and more linking or aggregating RSS feeds.

If I wanted to go nuts, I could use Tumblr, Twitku, Twitter Groups, Yahoo! Pipes, TubeMogul and scores more.

That begins to scratch the surface of me online, but you know what? It’s enough.

Before you step into this rat hole, and have to jury rig your online presence, create a sensible plan and stick to it. Know where your audience or circle of colleagues/friends is and be there.

Let me know what you think.
-Roland

[Image source]

Resources for Your Twitter/Jaiku Habit

Okay, I’ve become addicted to Twitter and Jaiku. I like Twitter for the simplicity and the breadth of friends I have. I like Jaiku for the feed aggregation. Plus, I enjoy the convenience of publishing my presence from the desktop or my smart phone.

Here are some helpful resources to fuel your addiction (guess that makes me an enabler) …

  • “Refuse to choose!” is the motto for TwitKu. I learned about this from BerniesWorld. You can use TwitKu to monitor your Twitter and Jaiku accounts via a single Web page. Very convenient since there’s no software to install. They even have a mobile-friendly browser version.
  • There are a variety of add-ons for the Firefox Web Browser worth looking at. I like Twitbin.
  • Twitterrific is a desktop application for Mac OS X users that allows you to monitor and respond to your friends in a very elegant user interface. This is a must have for Mac owners.
  • Tweetr is a desktop application for either Windows or Mac users, similar to Twitterrific.
  • EmailTwitter allows you to send and receive by email on your phone, helping you avoid incurring SMS charges.

Related Links…

I hope you find this useful.

Please let me know what your favorite application is:

Use Twitter, Tumblr and Jaiku To Build Your Personal Brand

I’ve been playing with Twitter, Tumblr and Jaiku.

These are relatively new social media tools. I informally polled my colleagues to gauge their awareness of these applications.

Twitter

Tumblr

Jaiku

No, I’ve never heard of it and never used it.

65%

88%

76%

Yes, I’ve heard of it, but I don’t use it.

29%

12%

18%

Yes, I’ve heard of it and post to my own account.

6%

0%

6%

Sample size (n = 17)

These are three Web applications that are quickly growing in popularity. Essentially, they allow anyone to post thoughts immediately, in real time, and share with a community they associate themselves with. These are supposed to be short posts, typically under 140 characters, to share a thought, observation, learning, news. Some people post what they happen to be doing at the moment. It enables a community to follow a popular person, and create a more intimate relationship/understanding.

Essentially, with one of these accounts you are creating/publishing an RSS feed. The user has a great range of flexibility to publish from a phone, a wireless PDA, an instant messenger application or via a Web page. Likewise, the user can receive posts from others where, when and how he/she wants it.

Tumblr takes Twitter a step further and allows the user to post images and longer test posts on their Tumblog.

Jaiku does the same as Twitter, but the really nice feature is that the user can aggregate all the RSS feeds associated with him/herself into one feed for anyone wanting to follow that user. For example, a user posts on two blogs, publishes a podcast, publishes photos to Flickr, bookmarks favorite videos on YouTube and still posts to Twitter. With Jaiku, others can see every place that user is active online.

From my research/experience, Twitter is the most popular, having been growing in popularity since last year. I find most of the popular personalities in technology, podcasting and social media posting on their Twitter accounts. But they are beginning to migrate to Jaiku, often citing frustrations with Twitter server outages, delays and lost posts.

It can be fun and addicting. There is also a voyeuristic nature to this. It can also be frustrating to see a string of useless posts, such as: “Going to sleep now” or “At home with family.”

So how is this useful from a marketing perspective?

I’ve observed…

  • People who are busy building themselves as subject matter experts and personal brands use this to share insights.
  • Various software companies creating posts to get news out to the tech/podcasting community.

Would it make sense to have a fictional brand character make friends and post daily? It’s hard to say whether that would be successful or stir backlash. But having a brand’s Ask the Expert feature posting a tip a day or some useful nugget of advice might make sense.

Feel free to check out my Jaiku where I’ve aggregated some feeds together.

You should create your own accounts to test drive for yourself:
www.twitter.com
www.tumblr.com
www.jaiku.com

I hope you find this mini-brief useful.

Please share your thoughts.
Thank you.
-Roland

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