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Content Producers: Respect Your Audience

FrustrationAs a content producer, you will quickly learn to respect your audience in terms of what content you publish, the quality and tactics for consumption. Read more

Worthwhile Reading – Week Ending 05/04/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Podcamp NYC Session- Securing a sponsor in the New Media Space

Podcamp NYC
April 25, 2008
Securing a sponsor in the New Media Space

Listen to this podcast:

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Podcamp NYC Session- Straddling the Technical-Editorial Line

Podcamp NYC
April 25, 2008
Straddling the Technical-Editorial Line

Listen to this podcast:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Read more

Worthwhile Reading – Week Ending 04/27/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Tutorial: How to Subscribe to a Podcast

Podcasts are a wonderful source of education and entertainment. Generally speaking, ordinary people like you and me decide that they have something to share and publish it online for others to enjoy. Community participation is what motivates podcasters to continue to publish content on niche topics. Read more

Build Relationships With a Live Broadcast Show

You may want to look at using TalkShoe as another tactic for your marketing mixed bag.

Basically, TalkShoe is a FREE service that enables anyone to easily create, join, or listen to Live Interactive Podcasts & Audioblogs.

These podcaster-hosted Talkcasts can be audio talk shows, discussions, conversations or monologues. Podcasters can also upload an existing pre-recorded podcast. Recorded Talkcasts can be listened to, downloaded, or subscribed to.

Friends and associates, as well as the general Internet surfer can find and join a Live Talkcast. It’s a great way to connect with people of common interests, and you might even make new friends. You can choose to talk (by telephone or microphone), text-chat, or just listen along.

It’s free, but for a fee, TalkShoe can provide more custom tailored solutions for more professional needs. (I.e. custom skinned interface, customer support during peak times)
The host interface may seem a bit intimidating, but it’s quick to understand.

IDEAS TO DRIVE YOUR BUSINESS:

  • Create a recurring show (weekly, bi-weekly) at a designated time featuring you or a personality talking about success, big ideas — whatever is appropriate for your market or niche.
  • Host an Ask the Expert style talk show and interview passionate enthusiasts.
  • Have chats about exercise, recipes, healthy habits for managing/preventing a health condition sponsored by your brand.

Then allow the listeners to submit questions and/or speak real-time with the hosts.

When the episode is over, the file remains available on TalkShoe.com. You can do any post production you want on the source audio files and publish to a promotional web site, and place that feed on iTunes/major podcast directories.

BENEFITS FOR YOUR BUSINESS:

• Draw interested people to the event.

• Consumers can choose how much or how little to participate.

• Individual passion comes to life much better as audio than by reading chat logs.

• Consumers can decide to consume the media when-where-how they want it.

I hope you find this useful. Please contact me with any thoughts or suggestions.
Thank you.
-Roland

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