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Social Media Mayhem

I’ve become addicted to microblogging. It just happened and I have no regrets. Technology is supposed to make life easier, but at times it can make your head spin. As I consider the personas I maintain online, and the varied content I publish, it becomes more important to look for methods to create efficiencies.

Let’s see…

Asymetrical ChaosI microblog most using Twitter. But now I’m seriously considering to primarily post to Pownce instead.

Thanks to a tip from Vinny, I now use TwitterFeed in order to post on Pownce and have it update Twitter.

Twitter in turn shows up in the RSS feed for Jaiku along with RSS feeds from the various blogs I publish, plus my Flickr photos and YouTube videos. (I love Jaiku, but my circle of colleagues just isn’t there.)

I also have LinkedIn, Facebook, MySpace, MyBlogLog, Technorati and more linking or aggregating RSS feeds.

If I wanted to go nuts, I could use Tumblr, Twitku, Twitter Groups, Yahoo! Pipes, TubeMogul and scores more.

That begins to scratch the surface of me online, but you know what? It’s enough.

Before you step into this rat hole, and have to jury rig your online presence, create a sensible plan and stick to it. Know where your audience or circle of colleagues/friends is and be there.

Let me know what you think.
-Roland

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MySpace Marketing Tips

This article on MarketingProfs.com has some great insights into marketing on MySpace.com. Check it out: MySpace Marketing Tips

I thought I’d add on some info from my experience…

Media campaign packages on MySpace that include your own “community page” start at around $75k (up from about $50k last year) and easily double based on extras you might pile on. The CPMs for targeted display media are very low.

According to the MySpace reps I’ve worked with, the keys to success includes providing consumers with lots of “cool” freebies and interactivity. The key is to give the MySpace users the ability to “make your brand their own.” Examples:

  • Downloadable badges (catch phrases, cool visuals, etc.)
  • Downloadable wallpaper
  • Code to incorporate your background artwork, badges, etc. on their own MySpace pages
  • Royalty free music files

The South Park 10th Season page recently had a build your own South Park character tool. Then you could copy the code to display your custom SP character on your own profile.

Up until a week or two ago, Apple had four community pages for it’s second generation iPod Nano. One page per color: Black, blue, green, pink. Each was it’s own personality with very cool visuals you could copy to your own profile. Plus each Nano had several mood music tracks you could listen to. That was the first instance I had seen of a brand having more than one page representing it.

Please share your MySpace marketing experience or thoughts.
Thanks.
-Roland

Using MySpace to engage consumers

The media likes to bash on MySpace as a site where predators prowl. As a result, major brands have shied away from leveraging the opportunity to reach and engage with consumers. But not everyone is running scared.

Here’s an interesting example I just discovered. On July 8th, the Luann comic strip promoted a url to a fictitional character’s (Tiffany) My Space page:

Luann comic MySPace Page

I finally checked that page 3 days later and there were 585 other MySpace community members that had linked to Tiffany (aka “Sheraton”) as a friend. That doesn’t include however many visitors that had viewed the page but didn’t leave a message or link to her.

Plus, these “friends” leave comments that play along with with fictional character.

Tiffany has posted her modeling photos and several blog posts. The comic strip suggests that arch-rival “Luann” may make discrete posts to Tiffany’s site, thus compelling readers to follow the drama from the newspaper to the Web and back.

Pretty impressive for such a minimal investment, don’t you think?
-Roland

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