Ten Email Marketing Best Practices
March 27, 2008 by Roland Reinhart
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In this screencast, learn ten tips for successful email marketing.
Successful email campaigns start with careful planning, design and list management. By investing time upfront, testing and measuring, you’ll learn something new to improve the success of the next deployment.
- Have a plan
- Maintain targeted mailing lists
- Send only to opt-in subscribers
- Send only relevant messages
- Design with users in mind
- Custom landing pages
- Test everything
- Measure everything
- Comply with CAN-SPAM act best practices
- Have appropriate unsubscribe functionality
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