Using Web Analytics Effectively

February 25, 2008 by  

New Media Sandbox PodcastIf setup and interpreted correctly, a Web Analytics application can help you better define your audiences, validate assumptions, help you audit campaigns and justify future media investments. Web Analytics can be a valuable resource in your marketing toolbox.

In this episode:
– Learn about the tradeoffs with paid versus free solutions.

– How to setup and test Web Analytics.

– Examples of what information to look at and how to use it for decision making.

– How to define visitor goals and evaluate abandonment with funnel tracking.

– Example of how to audit an online media campaign using Web Analytics.

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