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Using Web Analytics Effectively

February 25, 2008 by  

New Media Sandbox PodcastIf setup and interpreted correctly, a Web Analytics application can help you better define your audiences, validate assumptions, help you audit campaigns and justify future media investments. Web Analytics can be a valuable resource in your marketing toolbox.

In this episode:
– Learn about the tradeoffs with paid versus free solutions.

– How to setup and test Web Analytics.

– Examples of what information to look at and how to use it for decision making.

– How to define visitor goals and evaluate abandonment with funnel tracking.

– Example of how to audit an online media campaign using Web Analytics.

Check out great artists like B.D. Lenz:
http://www.podshow.com/music/?artist_id=5278
…at the Podsafe Music Network:
http://music.podshow.com/

This show is proud to be part of the Blubrry Network. Check out the fine shows at:
http://www.Blubrry.com

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