Using Web Analytics Effectively

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If setup and interpreted correctly, a Web Analytics application can help you better define your audiences, validate assumptions, help you audit campaigns and justify future media investments. Web Analytics can be a valuable resource in your marketing toolbox.

In this episode:
- Learn about the tradeoffs with paid versus free solutions.

- How to setup and test Web Analytics.

- Examples of what information to look at and how to use it for decision making.

- How to define visitor goals and evaluate abandonment with funnel tracking.

- Example of how to audit an online media campaign using Web Analytics.

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