Remember Seinfeld-Superman?
January 4, 2008 by Roland Reinhart
Do you remember the American Express spots with Jerry Seinfeld and Superman (voiced by Patrick Warburton)? They’re in a coffee shop. Then walking the streets. Jerry’s new DVD player becomes collateral damage while Superman does his thing. (Luckily Jerry paid with AmEx.)
I remembered the long-form AmEx commercials, but I had no idea that the Today Show had followed-up with a Matt Lauer interview segment. What a great idea to get more traction from the spots. Check this out iMediaConnection case study.
Related Links:
- Today Show Interview
- Seinfeld Superman – Webisode 1
- Seinfeld Superman – Webisode 2
- Seinfeld Superman – Behind the Scenes
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