Prevent Your Podcast from Being Deleted

March 3, 2007 by  

I currently subscribe to over sixty podcasts that vary widely in topic:

    iPod menu screen

  • Marketing
  • Search Engine Optimization
  • Project Management
  • Sales
  • Technology
  • Mac-centric
  • Parenting
  • Fan groups (e.g. television shows)
  • Humor

The majority are by ordinary folks. Some of these podcasters are marketing professionals sharing insights. Most have no marketing experience. None (that I listen to) are produced by corporations.

I have great respect for all these folks who put themselves out there. They’ve taken a risk and thrown something against a wall to see if it sticks. That’s awesome. They have more guts than many of us.

These podcasts all jockey for pole position in my iTunes podcatcher software. But I have to admit, just like a fickle consumer, it doesn’t take much for me to get burned out and start dropping the weaker podcasts. Here are some reasons why I drop podcasts:

  • Loss of focus — If the podcast is supposed to be exclusively about X, don’t get side-tracked talking about Y or Z. Occasional diversions are okay, but if it gives me the impression of unstructured chaos, they’ve lost me.
  • Long term drop in quality — Some people try hard but just can’t sustain good, compelling, thought-provoking content. Or they get bored. It becomes evident over time.
  • Decline in frequency — Sometimes referred to as Podfading. If I got used to receiving something weekly and it now comes out monthly or an even more random schedule, I loose interest, too.
  • Overly opinionated — Sure I like diversity in opinion. But I don’t want to tune in week after week for repeated opponent bashing. That gets boring too quickly.
  • Profanity — Maybe I come across as a prude with this one, but frequent, unnecessary use of curse words just for emphasis or to fill time is not very creative. Plus, I don’t want to have to worry about my kids overhearing unnecessary foul language. Yes, I’ll admit that I’ve lobbed quite a few f-bombs in my time, but not as content I intended to publish.

Now I realize this is all free content, and these people all have lives beyond being a podcaster. But the rules that apply to my relationship with a corporate brand apply to podcasters as well.

I’ll open up and embrace you as long as you give me something of perceived value in return. When that ends, so does my loyalty.

Not always fair, but it’s reality.

Please share your thoughts.

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