Brand mascots on MySpace

August 31, 2006 by  

USA Today ran an interesting article: Marketers get their mascots in on action at MySpace

Companies have stampeeded to MySpace to pay for official pages and marketing programs. Plus, a number sneak under the radar and put pages up without a media buy.

Regardless, unless you can make it cool and compelling, the teen market may just ignore you.
46 million = Unique audience (total number of people who visited)
25 billion = Total page views (includes repeat visitors)
551 = Total Web pages the average person viewed for the month
2 hours, 5 minutes = Avg. total time per person in July
Source: Nielsen/NetRatings, July

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