Know your customer: Wal-Mart reconfigures stores to demographics
June 15, 2006 by Roland Reinhart
Check out this posting at Forbes.com: Wal-Mart Re-Vamps Store Concepts
Retail chains often present the same goods across markets, with subtle variations to localize. The article says they are reconfiguring 1,300 stores to deploy the 5 store formats:
- Suburban affluent
- Urban multicultural
- Hispanic
- Baby boomers
- Rural markets
These formats are “meant to better serve customers based on demographics and locations.”
It is not a new concept to tailor to your audience. It will be interesting to see how significantly different the designs, offerings and employee training may be.
What do you think? Please post your comments below. Thanks.
-Roland
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