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Intel Campaign: Hard Meets Soft

December 28, 2007 by  

Intel Hard Meets SoftI stumbled upon a campaign by Intel: Hard meets Soft (as in Hardware meets Software). The centerpiece of the campaign are two music videos directed by Christopher Guest (Remember This is Spinal Tap?) which demonstrate how to “reduce tedious deskside visits and other inefficient I.T. practices. You can rely on soft solutions, or you can rock with something a whole lot harder.”

Here’s a bit of the lyrics from one of the songs:

Hardware based technology,
has finally set me free.
Remote manageability,
puts the power just where it should be,
with managers of I.T.,
like meeeeeeee.

What I like about this is the refreshing approach to taking a boring product, embracing the user as a hero, and conveying how to improve the lives of all. Plus they did it well. With a hint of the cleverness seen in “This is Spinal Tap” and “A Mighty Wind.”

Definitely check out the Hard Meets Soft campaign.

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