October 28, 2007 by Roland Reinhart
Thought I’d share this inspirational example. I think it’s a brilliant idea to put a representation of the product in the hand of the target audience. In this example, a hand hold bar on a commuter train becomes the perfect advertising platform for a beverage.
Point is, think about how your customer will use your product. It might inspire you to reach him/her in a less traditional yet more surprising way.
Have fun.
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Hate Something, Change Something. A simple philosophy. Say no to bad behavior and poor business practices and strive for higher standards. If you aren't part of the solution, then you're just part of the problem.
Roland Reinhart has worked in direct marketing and advertising with major brands for over twenty years. Contact Roland about custom website design, email marketing, Search Engine Marketing, podcasting for business, mobile marketing and more.
That is awesome! I’ll give this some thought!