Free Stuff for Fliers

August 18, 2006 by  

Avis and P&G pair up to take advantage of the stricter security restrictions to help ease the strain on air travelers. It’s a great sampling opportunity to build brand awareness and possibly get free publicity for brands/products such as toiletries, GI products, eye drops, etc. that are carried during travel.


Tuesday, August 15, 2006 · Last updated 12:17 p.m. PT

Avis, P&G provide fliers with toiletries


CINCINNATI — Travelers stripped of carryon toiletries because of heightened airport security will find a consolation gift when they pick up Avis Rent A Car vehicles in the nation’s major airports.

Cincinnati-based Procter & Gamble has donated “smile packs” with its Crest toothpaste, mouthwash and floss that Avis will leave on the front seats of cars at 25 U.S. airports starting Wednesday, Avis spokeswoman Susan McGowan said.

She said P&G contacted the rental car company Friday to discuss a partnership, in reaction to the stepped-up security that dramatically expanded carryon bans in the aftermath of a thwarted plot to blow up U.S.-bound planes using liquid explosives.

“It’s the least we can do after a long day of travel and losing products that you’ve paid for,” P&G spokeswoman Tonia Elrod said.

She said the packs are full-size products, not travel sizes, worth a little more than a total $10 each at retail stores, not including P&G’s costs for shipping them. Elrod said at least 25,000 packs are being shipped initially.

“It was something that was put together very quickly in response to what travelers are gong through,” McGowan said. “This will save them a trip to the store; just something nice to do.”

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