Burger King to sell Xbox Video Games

October 13, 2006 by reports: “Burger King Sells Subservient Chicken XBox Game”

Burger King XBox Screen Shots from Adrants.comBurger King to sell three Xbox/Xbox 360 video games that incorporate brand icons–including “Subservient Chicken,” originally the star of an online viral campaign. The games, “Pocketbike Racer,” “Big Bumpin'” and “Sneak King,” will sell for $3.99 each when consumers buy a meal.

What probably makes these work:

  • For the low price, it would be hard to pass up. Although free would be more desireable.
  • Although creepy, the “Burger King” is oddly aluring and I can’t quite turn away. (It’s almost like you have to stare at that car accident on the road.)
  • They look fun and self mocking. (You can’t just stuff any stoggy looking corporate mascot into a bumper car.)

It’s not often that we see blatantly branded video games based on corporate mascots. (Just to be clear, I’m NOT talking about inserting corporate logos into video games, or games about movie characters, like the new Scarface game). If the Burger King Xbox games are successful, we may see the start of an interesting trend. Here are a few thought starter ideas to kick around:

  • Wendy’s Wendy in her own Sims-like virtual game
  • Kellog’s Tony the Tiger in his own urban jungle stalking adventure
  • Brauny Man vs. Mr. Clean
  • Tony the Tiger vs The Exxon Tiger combat game
  • The Planter’s Peanut Dance Dance Revolution
  • Chef Boyardi battles Bobby Flay
  • Kool Aid brick busting adventure

What do you think? Post a comment whether you would or would not buy/play corporate branded games.

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