Brand Fanaticism
August 18, 2006 by Roland Reinhart
Talk about Brand Fanaticism.
The Firefox Web browser has been downloaded 200 million times (that’s downloads, not users or installs). To celebrate, a group of fans at Oregon State University organized to create a gigantic crop circle. View Photos
For the 100 million download milestone they launched a weather balloon with a logo banner.
For the 50 million download milestone they painted a giant logo on university grounds.
Just think of all that free publicity from loyal users.
Why all this effort for a Web browser? Because…
It’s anti-Microsoft.
It can be installed on Windows, Mac or Linux OS.
It’s a tool used daily and works well.
It’s customizable and expandable.
It’s supposedly more secure than Internet Explorer.
-Roland
No related posts.
Firefox Crop Cycle
And now we have to look for this image http://www.milliondollarhosting.net/upload/30735_footer.jpg in Nostradamus’s prophesies 