Apologize on Dr. Phil and All Sins Are Absolved
April 30, 2007 by Roland Reinhart
I notice the same pattern emerges everytime someone puts their foot in their mouth (i.e. Alec Baldwin, Don Imus, Mel Gibson, Pat O’Brien) or throws a phone at someone’s head (i.e. Russell Crowe, Tyra Banks).
There must be some text book that every publicist uses called How to get your high-profile client out of the crapper.
Those PR professionals really know how to take on a firestorm of controversey.
Chapter 1: Keep your mouth shut and see if the storm blows over.
Chapter 2: Talk show circuit – Appear on Larry King, The View, Jon Stewart, Dave Letterman.
Chapter 3: Cu-de-gras – Consult Barbara Walters, Oprah, Rev. Al Sharpton (or all).
Chapter 4: Absolution – Get chewed out in person on a very special episode of Dr. Phil.
But don’t worry, the Blogosphere never forgets. 
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