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Another Clever Media Buy By Apple

March 25, 2008 by  

Mac PCApple scored another excellent media placement. This time on PCMag.com:

Last December, the “I’m a Mac, I’m a PC” campaign ran a “Don’t give up on Vista” advertising on Cnet.com’s Windows Vista news and reviews page. They cleverly sync the sidebar ad to the ad unit at the top of the page. It was a clever use of the page and a serious jab at Microsoft on a page about their flagship operating system.

Yesterday, Apple reproduced the magic, this time on PCMag.com with even more jabs at the negative press Microsoft has received.

Congrats to the sharp folks who saw an opportunity and took advantage of it.

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