Emergency Tech Staffing Tips

Podcast: Play in new window | Download (7.2MB)

If your key technical resource quit tomorrow, how much chaos would it cause? Read more

One Minute How To: Data Security Tips for Marketers and Consumers

I recently had the pleasure to once again speak with George from the One Minute How To podcast. We discussed tips for both marketers and consumers to keep in mind to help protect sensitive information.

Please check out the podcast episode. It’s only a minute.

Using Web Analytics Effectively

Podcast: Play in new window | Download (17.8MB)

If setup and interpreted correctly, a Web Analytics application can help you better define your audiences, validate assumptions, help you audit campaigns and justify future media investments. Read more

Worthwhile Reading – Week Ending 02/24/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Escalator Advertising

I thought this was a very creative use of something we all take for granted. Read more

Worthwhile Reading – Week Ending 02/17/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

What I’m Reading: Join the Conversation by Joseph Jaffe

I have to admit that I haven’t been too excited lately to read any marketing books. But I recently got sucked into a book I can hardly put down. Read more

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