CYA Tips to Protect Customer Data

Aside from being angry and outraged at how careless another big company (Horizon) has been with personally identifiable information, marketers must learn from this example as a reminder of how important it is to protect the data you collect on behalf of clients. Read more

Horizon Blue Cross Blue Shield of NJ Loses Customer Data

I come home tonight to find multiple letters addressed to myself, my wife and young children informing us how Horizon Blue Cross Blue Shield of New Jersey lost our confidential personal information (name, address and social security number) and exposed my entire family to potential fraud and identity theft. Read more

Your Favorite Types of Mobile Web Sites

If you have a mobile phone or wireless PDA, I’d appreciate if you take this quick poll to tell me what type of content is most important to you. Read more

Worthwhile Reading – Week Ending 01/27/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Worthwhile Reading – Week Ending 01/20/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Worthwhile Reading – Week Ending 01/13/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Tips for Online Media Creative and Placement

I know it’s been out more than a month, but I really love this PC vs Mac video. Not because of Windows bashing, but the creativity of the media buy. Read more

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