Tutorial: How to Subscribe to a Podcast

Podcasts are a wonderful source of education and entertainment. Generally speaking, ordinary people like you and me decide that they have something to share and publish it online for others to enjoy. Community participation is what motivates podcasters to continue to publish content on niche topics. Read more

Worthwhile Reading – Week Ending 12/30/2007

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Intel Campaign: Hard Meets Soft

I stumbled upon a campaign by Intel: Hard meets Soft (as in Hardware meets Software). The centerpiece of the campaign are two music videos directed by Christopher Guest (Remember This is Spinal Tap?) which demonstrate how to “reduce tedious deskside visits and other inefficient I.T. practices. You can rely on soft solutions, or you can rock with something a whole lot harder.” Read more

AOL’s 15 Minutes of Fame Video

AOL released a clever video bringing together unwitting stars of three popular online videos.

Here are the videos that inspired the commercial:

• The “Some U.S.-Americans don’t have maps” gal, Miss Teen South Carolina
• The “Leave Britney Alone” guy, Chris Crocker
• The “Don’t Tas me Bro” college student, Andrew Meyer

As entertaining as it might be to see all these people get an additional 15-minutes of fame, it might be hard to measure the recall value to AOL. AOL News isn’t even mentioned until the end – sixty seconds in. I would argue that most people won’t even recall this video was for AOL News.

Beware Consumers With a Grudge

What’s the old marketing adage? “Happy customers will tell two out of ten friends. Angry customers will tell eight out of ten friends.” Consumers have more opportunity than before to complain about your brand than ever before. Check out these examples: Read more

Find a Need. Fill a Need.

I’m a fan of the crackling fireplace. When I was younger, the local New York television station (Ch 11) would play a 24-hour Yule Log with holiday music. When the station phased that out, I got a crackling fire VCR tape. Read more

Google Analytics: New Tracking Code Required For New Features

I was setting up two new Websites in Google Analytics when I noticed they’re suggesting that users begin using a new tracking code on all pages of a Website you want to track. According to Google: Read more

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