Apologize on Dr. Phil and All Sins Are Absolved

I notice the same pattern emerges everytime someone puts their foot in their mouth (i.e. Alec Baldwin, Don Imus, Mel Gibson, Pat O’Brien) or throws a phone at someone’s head (i.e. Russell Crowe, Tyra Banks).

There must be some text book that every publicist uses called How to get your high-profile client out of the crapper.

Those PR professionals really know how to take on a firestorm of controversey.

Chapter 1: Keep your mouth shut and see if the storm blows over.

Chapter 2: Talk show circuit – Appear on Larry King, The View, Jon Stewart, Dave Letterman.

Chapter 3: Cu-de-gras – Consult Barbara Walters, Oprah, Rev. Al Sharpton (or all).

Chapter 4: Absolution – Get chewed out in person on a very special episode of Dr. Phil.

But don’t worry, the Blogosphere never forgets.

How to Keep Your Audience Engaged

It can be difficult to get someone to listen to what you have to say. But it takes significant effort to keep your audience engaged, coming back for more and evangelizing on your behalf.

Scott Bourne posted a simple list worth checking out: Four Ways to Improve Your Podcast/Netcast/Webcast

Sorry for the downtime

My apologies. Life has gotten in the way of blogging. I’ve been tending to some urgent issues. I promise to start posting again soon.

Thank you for stopping by.

Major Ad Agency Client Roster Shake-Up

R/GA and Avenue A | Razorfish resigned all their interactive accounts citing irreconcilable differences with stubborn brand managers.

Quick, start dialing all those ex-clients to pitch your capabilities.

Oh yeah…

A P R I L F O O L !

[signed: jealous small-agency lifer who doesn't want to work in the big city any more]