How to brand yourself and your small business online

This presentation covers how to define what you want want to be known for, evaluating the competition, planning, where to create your online profiles, building your professional networks, participating in online conversations. It includes a 12 minute voice over.

Filed Under: All, Brand Management, Social Media

HSCS-009 – Get Your Act Together. Challenge Bad Behavior.

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It’s time to take a long, hard look at the way you come across to other people – prospects, customers, colleagues. Are you annoying? Are you missing key opportunites to close the deal?

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Filed Under: All, Business Management, Career, Podcast

HSCS-008 – Step Outside of Your Comfort Zone

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We are creatures of habit. We can be stubborn, apathetic and fearful of change. It’s time to shake things up a bit. Pick one thing – that you are currently not doing to promote your expertise or brand – and start doing it.

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Filed Under: All, Business Management, Podcast

HSCS-007 – What do you want to be known for?

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What Do You Want To Be Known For? Every one of us should be able to instantly dictate we want to be known for. It’s a critical part of your core identity, your business goal, your personal brand identity, and your professional essence.

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Filed Under: All, Brand Management, Podcast

HSCS-006 – Controlling Chaos

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Are you offering your customers too many choices? The effort to please a few may damage your relationship with the majority you do business with. Simplify your offerings, to reduce chaos and ultimately become more profitable. Plus, Lucile in the U.K. asks how to make business contacts in new markets.
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Filed Under: All, Brand Management, Business Management, Podcast

HSCS-005 – Find a need, fill a need (Pt5, Run your business like Gordon Ramsay)

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Last episode we talked about how to discover what your customers really want. Now we’ll talk about transformational change. Plus, I’ll share my recent experience providing feedback as part of a customer advisory panel. Finally, I have a few more online resources to discover networking events near you.
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Filed Under: All, Business Management, Podcast, Research

HSCS-004 – Give your customers what they really want (Pt4, Run your business like Gordon Ramsay)

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Do you honestly know what your customers and prospects really want? In this episode we discuss a reality check for business success. Ask yourself some hard questions. Plus, checkout some free/inexpensive tools to help you find out what you need to know.
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Filed Under: All, Customer Relations, Podcast, Research